How a stadium is built for a concert

An empty stadium has no East 1 and no Floor 2. It has an oval of stands and a pitch. The zones appear the day the promoter decides which end the stage goes at, and everything else follows from that.

The first thing to disappear is the seating behind it. In an end-stage configuration, the arc of stand facing its back is not sold: it has not sold out, it does not exist that night. That is why on the Livo plan that stretch is not drawn in sold-out grey — it is simply not there.

The second is the catwalk. When the stage pushes out onto the pitch, it splits the floor into two halves worth the same but lived differently, and forces a third zone behind it that costs less because it watches from far away even standing.

And the third is the gate. Each zone enters through the access on its side of the venue, and premium zones open half an hour earlier so that people paying to be at the front do not queue with everyone else. On the event page, the gate number and the list number are the same number.

None of this is unique to one venue: it is what any large production does. What changes from one platform to another is whether they show it to you before charging you or afterwards.